Just salad is a fast-casual salad restaurant. They came to us to help them develop a campaign for their new fast-casual restaurant opening in Pembroke Pines.

we wanted to stray away from what the competition was doing and use just salads already unique and real tone to show the new consumers. we aren’t the same as the rest of them.


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The day of realness Day will be hosted in Pembroke pines. Inside the event, guests can participate in a boot camp hosted by orange theory, and design their own custom just salad bowls.

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This is the actual billboard JustSalad is using from the campaign we presented to them.

 

Disclaimer: the other ads were not approved by client for usage.