concept/design: Alain Katsman

concept/copy: Kate Snider/Jonathan Fernandez

AT THE END OF FAST WEEK, WE HAD OVER 7 MILLION IMPRESSIONS. OVER 780,000 VIDEO VIEWS. AND OVER 380,000 STORY VIEWS. THIS WAS OVERALL 49% STRONGER THAN ALL OTHER CONTENT POSTED ALL YEAR. THE CONTENT ALSO OUTPERFORMED PROJECTIONS BY 145% (+45% ABOVE BASELINE EXPECTATION).

THE ASK: F9 THE FAST SAGA IS COMING OUT ON JUNE 25TH. HOW CAN WE SUPPORT THE RELEASE OF THE MOVIE ON OUR SOCIAL PLATFORMS?

THE SOLVE: FAST WEEK.

TO CELEBRATE THE LATEST RELEASE OF OUR FAVORITE MOVIE FRANCHISE, WE CREATE A WEEK’S WORTH OF CONTENT. EACH DAY FANS WOULD LOOK FORWARD TO A NEW PIECE OF F9 CONTENT LEADING TO THE RELEASE ON JUNE 25TH. F9 WAS THE CONTENT THEME OF THE WEEK. ALL CONTENT REFERENCED THE MOVIE FRANCHISE INCLUDING THE UGC WE POSTED.